Not Just How Many. But Why.

We believe every business deserves to understand their customer traffic — and what's driving it. That's why we built Pulse AI.

Our Mission

Data Jam Retail exists to give small and medium businesses the same insights that big retailers take for granted — plus something they don't have: AI that explains why.

Walk into any major chain store and they know exactly how many people visit each hour. But even they can't always tell you why Thursday was slow or why last Saturday broke records. That's where Pulse AI changes everything.

We built JamBox — a simple, affordable sensor that counts customer traffic — and paired it with Pulse, an AI that connects the dots. Weather, events, holidays, local happenings. You ask a question in plain English, and Pulse tells you what's driving your traffic.

All of it accessible right from your phone. Because business owners aren't sitting at desks — they're on the floor, serving customers.

Mobile First
Pulse AI

The Problem We Solve

Running a small business shouldn't mean making decisions in the dark.

No More Guessing

How many people walked past your shop today? Was Tuesday busier than Monday? Most business owners can't answer these basic questions. We fix that.

Staffing Made Smarter

Overstaffed on quiet days? Understaffed during rush hours? With real footfall data, you can schedule shifts based on when customers actually visit.

Marketing That Works

Did that new A-board bring more people in? Is your Instagram promo actually working? See the real impact of your marketing efforts.

Prove Your Location's Value

Negotiating rent? Seeking investment? Show landlords and investors exactly how much foot traffic your business attracts.

Our Values

Privacy First

We built our technology to respect privacy from the ground up. No cameras, no facial recognition, no personal data collection. Your customers stay anonymous, and you still get the insights you need.

Designed for SMBs

We're not trying to sell enterprise software to small businesses. JamBox is designed from the start to be simple, affordable, and practical for independent retailers.

Real Simplicity

If you can plug in a phone charger, you can set up JamBox. No IT department needed. No technical skills required. We believe powerful technology should be genuinely easy to use.

Honest Data

We show you what's actually happening at your business. No inflated numbers, no confusing metrics. Just clear, honest data you can act on.

Why Footfall Data Matters

The businesses that thrive on the high street are the ones that understand their customers.

Every major retailer tracks footfall religiously. They know their peak hours, their quiet periods, and how external factors like weather and local events affect their traffic. That data shapes everything from staffing to marketing to lease negotiations.

Until now, this kind of insight has been out of reach for smaller businesses. The technology was either too expensive, too complex, or too invasive (think cameras and facial recognition).

Data Jam Retail changes that. We've made footfall counting:

  • Affordable — priced for independent businesses
  • Simple — setup takes minutes, not days
  • Private — no cameras, no personal data
  • Actionable — clear data you can actually use
Shops Retail
Cafes Hospitality
Salons Services
Gyms Fitness

Part of Data Jam

Data Jam Retail is part of the Data Jam family.

Our parent company, Data Jam, provides audience measurement technology to some of the largest advertising networks in the UK and US. The same JamBox technology that counts impressions for billboards and transit shelters now helps high street businesses understand their footfall.

This means you get enterprise-grade hardware—the same sensors used by major media companies—combined with a mobile-first experience designed specifically for busy business owners who don't have time for spreadsheets.

We've counted millions of impressions across thousands of locations. Now we're bringing that expertise — plus Pulse AI — to help independent businesses thrive.

JamBox Footfall Counter

JamBox + Pulse AI — Enterprise technology, mobile simplicity

Ready to Know the Heartbeat of Your Store?

Start your pilot today. See your footfall data in the app within minutes. Ask Pulse why things are changing.

Start Your Pilot