One month of real JamBox data from a quick-service restaurant. Discover peak trading hours, weekend patterns, and late-night demand.
Notice the lunchtime peak at 1pm and sustained evening trade through to late night.
Comparing lunch, dinner, and late-night trading volumes.
Peak hour is 1pm with an average of 2,466 visitors. The lunch period (11am-2pm) accounts for a significant portion of daily trade - staff and stock levels need to be ready.
Despite the 1pm peak, total dinner traffic (5pm-9pm) is 24% higher than lunch (11am-2pm). The evening crowd is steadier and more sustained.
Saturday averages 32,779 visitors - 37% higher than the quietest day (Monday at 21,913). Weekend staffing should reflect this significant uplift.
Traffic continues past midnight with 967 average visitors at 12am and 476 at 1am. Late-night trading is viable and consistent throughout the month.
With clear peaks at lunch (1pm) and dinner (5-6pm), schedule your strongest teams for these periods. Lighter staffing works for the 2pm-4pm lull.
Prep more product for Saturday (37% above Monday levels) and ensure late-night stock holds for the post-midnight crowd.
The 2pm-4pm quiet period is ideal for value deals or combo promotions. Drive traffic when the kitchen has capacity.
Late-night trading (12am-3am) brings ~1,600 visitors per night. This data helps evaluate whether extended hours justify staffing costs.
This study uses real, anonymised footfall data collected by a JamBox sensor at a quick-service restaurant during October 2025. JamBox counts visitors without cameras or personal data - just accurate, privacy-first footfall analytics.
JamBox gives you the same detailed footfall insights for your business. No cameras, no hassle - just the data you need.
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